About The HUB Experience Company
The HUB Experience Company is a placemaking and event programming company for real estate owners and developers. We partner with developers, owners, and operators to transform properties into places people want to return to again and again while driving meaningful business outcomes such as increased traffic, longer dwell times, faster absorption, stronger tenant engagement, and higher rents.
You create the place. We create reasons people want to be there.
What The HUB Experience Company does
We do this the same way we've done it at The HUB: through year-round programming that includes live events, festivals, seasonal activations, watch parties, family programming, brand partnerships, tenant collaboration, and community-driven experiences that create consistent energy and visitation. We become the experience layer behind the property.
An operating team behind yours. You keep the brand, the voice, and the final say on every line of the calendar. We carry the work that makes the calendar real: planning, booking, vendor and talent management, the daily run of show, and the tenant follow-through. Every engagement runs through the same five phases, Diagnose, Design, Activate, Operate and Measure, and is measured on the numbers you already run the property on: attendance, food and beverage, tenant sales, and the growth of your own list.
Its own company
The HUB Experience Company is its own company.
We created The HUB on 30A near Seaside and Rosemary Beach in 2014 and expanded to North Dallas in 2022. After more than a decade operating The HUB and producing thousands of events, we launched The HUB Experience Company, focused on creating the programming, activations, events, and experiences that make destinations truly come alive.
We built this as owner-operators of entertainment venues, restaurants and bars over eleven years where every event had to earn its keep. It is not new work for us. The systems, the workflows and the processes are what we do.
Tully Zeitlin
Tully Zeitlin is the founder and Chief Experience Officer of The HUB Experience Company. She co-built The HUB with her family more than eleven years ago and is part of the original team. She leads the program planning and the booking of acts, vendors, and partners, the way we have for eleven years and thousands of events.
Our story
It started with one question: what if a place delivered a festival every day? Tully came home from music festivals with that question, and with her family built the answer: The HUB, created on 30A in 2014 in the Seaside and Rosemary Beach lineage of placemaking, and expanded to North Dallas in 2022.
Eleven-plus years operating the discipline. Thousands of events produced, every format: family, adult, corporate, openings, festivals, sponsored, private. Three to eight times higher memorability than digital advertising, industry-reported.
For years, developers, city managers and center owners called asking how to bring The HUB to their place. The HUB Experience Company is the answer that does not require building a venue. In 2026 we opened that work to other people's places, led by Tully, carrying the brand, the eleven-year record and the team's playbook with her.
We are Memory Makers.
How we work with you
Your brand stays yours. Everything we build for you is unique to your properties. We keep a deliberately small client list, a few long-term partners we can give real attention to. You set the objectives and own the brand; we run the machine. One partner, one point of contact, one calendar per property.
Who we work with: mixed-use developers, hotels, cities, retail and lifestyle centers, multifamily, restaurants and bars, festivals, brands, property operators and private event hosts.
Company facts
- The HUB Experience Company is a placemaking and event programming company for real estate owners and developers.
- Founder and Chief Experience Officer: Tully Zeitlin.
- Headquartered in Nashville.
- Website: hubexperienceco.com.
- LinkedIn: The HUB Experience Company.
- Contact: tully@hubofficial.com, or the contact page.
About The HUB Experience Company, the questions people ask
What is The HUB Experience Company?
A placemaking and event programming company for real estate owners and developers. We plan and run year-round programming at your property: the weekly rhythm, the monthly anchors and the seasonal tentpoles, with the vendor and talent network, the call sheets and the one point of contact behind them.
Who founded The HUB Experience Company?
Tully Zeitlin, who co-built The HUB on 30A in 2014 and is the company's Chief Experience Officer.
Is The HUB Experience Company the same as The HUB?
No. The HUB is the place we created on 30A in 2014 and expanded to North Dallas in 2022. The HUB Experience Company is its own company.
What kinds of properties does The HUB Experience Company work with?
Mixed-use developments, hotels, cities and downtowns, retail and lifestyle centers, multifamily, restaurants and bars, festivals, brands, property operators and private event hosts. Different buyers, different KPIs, same engine. See who we work with.
How does an engagement with The HUB Experience Company start?
Get in touch. We listen first, propose what fits, and shape the engagement around what you actually need. Every engagement is scoped individually.