This is how event programming works with The HUB Experience Company. We compress or extend depending on the shape of the engagement. The discipline doesn't change.
01
Understand the venue, property, project, or brand. The owner's outcome: people, revenue, experience. The current state: what's working, what isn't, what assets are underutilized. The realistic constraints: budget category, timeline, internal capability, existing partners.
OUTPUT
An opportunity map, baseline assumptions, and a clear view of what we'd propose.
02
Build the activation strategy. What programming. What sponsor inventory. What community partnerships. What private-event pipeline. What tenant or brand activation. Sequenced and resourced for the buyer's specific situation.
OUTPUT
An activation strategy, sponsor menu, and partner targets, all priced into a proposal. The calendar itself is built in the Discovery and Setup Month, with your team.
03
Launch what was designed. Run the first events, the first sponsor outreach, the first community partnerships, the first private-event pipeline, the first tenant or brand activation. Generate the first measurable results that prove the strategy.
OUTPUT
First activations live, first revenue motion in market, the engine running.
04
Sustain the operating rhythm. Weekly cadence. Monthly calendar. Ongoing sponsor and partner management. Vendor and talent coordination. Regular review against KPIs.
OUTPUT
An ongoing operating partnership, the place persistently transformed over time.
05
Quantify outcomes against the buyer's people, revenue, and experience targets. Adjust the design based on what's working and what isn't. Reset the next cycle with the lessons baked in.
OUTPUT
A monthly or quarterly review with clear direction: what to amplify, what to drop, what to add.
HOW AN ENGAGEMENT STARTS
The five phases above are the discipline. This is the sequence: what happens from the first call to a running calendar.
The first call. Get in touch. We listen first (Diagnose), propose what fits (Design), and shape the engagement around what you actually need. The first step after the call is a walk of the property together.
The Discovery and Setup Month. Discovery; a study of the property, the tenants, the neighborhood, and what the competition runs; the vendor network; and a calendar framework with the first quarter's plan and budget. We walk the property, meet the tenants, study the neighborhood and what already runs around it, and learn which nights need help. Then we build the calendar with your team, specific to the place: the formats, the nights, the partners, and the first quarter on paper for your approval. The calendar and its budget are built with your team in the Discovery and Setup Month and come to you for approval. For a property still in design, the Discovery and Setup Month can run now, while the plans can still change; the programming starts when the place does.
The first activations. From the first activation: quarterly calendar planning and booking; vendor and talent sourcing, scheduling, and coordination; daily call sheets; event production; tenant collaboration; one point of contact. We run execution on paper. A detailed call sheet for every event day, down to where the vendor sets up and when the water gets to the band. The ground game, your choice: your on-site team runs our call sheet as written, or The HUB Experience Company staffs the ground with experience managers, whichever fits each event. A regularly scheduled check-in fits the cadence of your team's availability, so nothing surprises the property. The weekly rhythm lands first, because the same night, every week, is what turns a visit into a habit; the monthly anchors and the season's tentpoles are booked ahead, because we book talent and vendors months ahead.
The results. Measured on the numbers you already run the property on: attendance, food and beverage, tenant sales, and the growth of your own list. At our own venues the measures were traffic and sales: orders and receipts on programmed days against the days without. The same measures work at yours. Then the next quarter: a detailed quarterly plan, with its budget, brought to your team for approval, plus a full-year view for the tentpoles.
In a Discovery and Setup Month. Discovery; a study of the property, the tenants, the neighborhood, and what the competition runs; the vendor network; and a calendar framework with the first quarter's plan and budget, brought to your team for approval. We walk the property, meet the tenants, and learn which nights need help, then build the calendar with your team, specific to the place. The programming starts from the first activation.
Five phases: Diagnose, Design, Activate, Operate, Measure. We listen first, propose what fits, launch what was designed, sustain the operating rhythm, and quantify outcomes against your people, revenue, and experience targets. We compress or extend the phases depending on the shape of the engagement. The discipline doesn't change.
Get in touch. We listen first (Diagnose), propose what fits (Design), and shape the engagement around what you actually need. No published rate card; every engagement is scoped individually. The first step after the call is a walk of the property together. It starts with the Discovery and Setup Month: discovery; a study of the property, the tenants, the neighborhood, and what the competition runs; the vendor network; and a calendar framework with the first quarter's plan and budget, brought to your team for approval. We compress or extend the phases depending on the shape of the engagement. The discipline doesn't change.
Yes. You set the objectives and own the brand; we run the machine. You keep the brand, the voice, and the final say on every line of the calendar. We carry the work that makes the calendar real: planning, booking, vendor and talent management, the daily run of show, and the tenant follow-through. One line of communication. One calendar, one call sheet, one contact.
We do. Tully Zeitlin, our Chief Experience Officer, leads the program planning and the booking of acts, vendors, and partners, the way we have for eleven years and thousands of events. The vendor network, the talent, the sponsors, the schedule, built and running today. Event costs are paid by the property, separate from our fee.
Tell us about the place, the outcome you're trying to buy, and the constraint you're working under. We'll diagnose, design, and propose what fits.