Brand experiences at real places, in front of a crowd that comes back
The HUB Experience Company puts brand experiences at real places: the properties it programs year-round for their owners, where a crowd already shows up every week. You're the brand. We're a physical social network. Be in front of ours: repeat audiences who show up, dwell, and remember, not another digital impression.
Why a real place beats an impression
Memory is the last channel that still works: advertising fades, experiences stay, the repeat visit, the recommendation, the shared story. Industry-reported figures put in-person experience at three to eight times the memorability of digital advertising. People spend hours at a programmed place, not seconds scrolling. They remember it. That is the point.
What brand experiences at real places look like
A sponsor puts a name on a series. A brand experience puts the brand itself at a programmed day: the sampling tent at the market, the product moment at the movie night, the lounge at the festival. Brands looking to support the events in front of a reliable crowd: sponsor-titled series, holiday partnerships, product moments. Each one is integrated into the night, not slapped on. Often not just one thing at a time. A movie night is never just a movie.
Where the experiences happen, and who approves them
The places are our clients' properties: mixed-use districts, hotels and resorts, retail and lifestyle centers, downtowns, and the festivals we produce inside. It is the owner's brand and the owner's place, so the owner approves every brand moment on the calendar, and we keep it true to the place. As the number of places we program grows, a brand can be in front of the same kind of crowd at more than one of them. For the festival version, see festivals.
Not an agency
We are not a marketing agency, and we do not run campaigns. We plan and run the programming at the properties we work with, and what we offer a brand is the crowd that calendar gathers: the same good night every week, and a reason to come back on the others. Read what we run and how event programming works.
Frequently asked questions
What is a brand experience at a real place?
A physical presence for the brand at a programmed day at a property we run for its owner: a sampling tent at the weekly market, a product moment at the movie night, a lounge inside a festival. The crowd is already there for the night, and the brand is part of it rather than an interruption to it.
Are you an experiential marketing or activation agency?
No. We are not a marketing agency, and we do not run campaigns. We plan and run the programming at the properties we work with, and a brand experience is one of the things that calendar carries.
What does a brand get that a digital ad does not?
Advertising fades, experiences stay. Industry-reported figures put in-person experience at three to eight times the memorability of digital advertising, and the crowd at a programmed place spends hours there, not seconds.
Is this the same as sponsorship?
Related, not the same. A sponsor supports a series or a season with its name on it. A brand experience is the brand itself at the day. Many brands do both: a sponsor-titled series with product moments inside it.
Where would our brand show up?
At the properties we program for their owners: mixed-use districts, hotels and resorts, retail and lifestyle centers, downtowns, and inside the festivals we produce for. The owner approves every brand moment on the calendar.
How do we start?
Get in touch and tell us the crowd you want to be in front of. We will tell you which of the places we program fits, and the owner has the final say.
Get in touch.
Tell us about the crowd you want to reach. We listen first, propose what fits, and shape the engagement around what you actually need.