Property event programming: an operating team behind yours
The HUB Experience Company runs property event programming for the teams that run the place day to day: general managers, property managers, and the owner's operations team. Who runs the calendar so the property team does not have to? We do. You keep the brand, the voice, and the final say on every line of the calendar. We carry the work that makes the calendar real: planning, booking, vendor and talent management, the daily run of show, and the tenant follow-through.
Outsourcing where you do not have coverage
It is like outsourcing, where you do not have coverage. That is all it is. An embedded operating partner for a property or portfolio, from the planning of the calendar to the full execution. If your department is already capable, we can be a resource for the parts it does not have coverage for. We plan, book, and produce. The vendor network, the talent, the sponsors, the schedule, built and running today. The part nobody wants to build in-house.
Property event programming, on paper and on the ground
We run execution on paper. A detailed call sheet for every event day, down to where the vendor sets up and when the water gets to the band. The ground game, your choice: your team runs the day from our call sheet, or The HUB Experience Company staffs the ground with experience managers, whichever fits each event. One line of communication. One calendar, one call sheet, one contact. A regularly scheduled check-in that fits the cadence of your team's availability. Month to month that is quarterly calendar planning and booking; vendor and talent sourcing, scheduling, and coordination; a regularly scheduled check-in and daily call sheets; event production; tenant collaboration; one point of contact.
What the property team still owns
You set the objectives and own the brand; we run the machine. Anything off-brand is caught before it is booked. A detailed quarterly plan, with its budget, brought to your team for approval, plus a full-year view for the tentpoles. Your brand stays yours. Everything we build for you is unique to your properties. For the owner's case by property type, see mixed-use developments, retail and lifestyle centers, and office owners. This page is the operating team's case.
Built from the operating record
Eleven-plus years operating the discipline. Thousands of events produced, every format. Few programming companies can build what they operate. We can. Read how event programming works for the five phases, from the first call to a running calendar.
Measured on the numbers you already run on
Reported against the numbers you already run on: visits, tenant sales, leasing and renewals. Measured, not modeled.
Frequently asked questions
Who runs the calendar so the property team does not have to?
We do. An operating team behind yours: you keep the brand, the voice, and the final say on every line of the calendar, and we carry the work that makes the calendar real, from planning and booking to the daily run of show.
Is this an outsourced events team for property managers?
Yes, in the plainest sense. It is like outsourcing, where you do not have coverage. If your department is already capable, we can be a resource for the parts it does not have coverage for; if it does not exist, we are the department, and your team stays on its own job.
What does the property team still own?
The objectives, the brand, and the final say on every line of the calendar. A detailed quarterly plan, with its budget, comes to your team for approval, with a full-year view for the tentpoles, and anything off-brand is caught before it is booked.
Who is on the ground on event day?
Your choice. Your team runs the day from our call sheet, or The HUB Experience Company staffs the ground with experience managers, whichever fits each event.
We already have an events person. How does that work?
We work alongside the people who already run your events and partnerships: the public calendar and the corporate and private pipeline feed each other, and nothing is booked twice. One calendar, one call sheet, one contact.
How is it reported?
Against the numbers you already run on: visits, tenant sales, leasing and renewals. Measured, not modeled.
Get in touch.
Tell us about the place. We listen first, propose what fits, and shape the engagement around what you actually need.