Festival production inside your footprint
The HUB Experience Company works directly with festivals and event producers on festival production inside the footprint: the programming, activations, and attendee experiences that make a marquee event more memorable, more shareable, and more valuable to the sponsors and guests who show up for it. Your team produces the show. We produce what happens between the stages, and we never book the lineup, own the grounds, or operate them.
What festival production inside the footprint means
Live activations, family programming, brand partnerships, and community-driven experiences produced inside the event itself. The areas between the headliners: side stages, family zones, art and maker areas, the gathering and food-adjacent moments, and the evening and off-peak hours. The sponsor experiences that turn a signed sponsorship into something the sponsor and the fans both want. Often not just one thing at a time, the layered draw. Our involvement can range from the zones your team cannot staff alone to the full experiential layer alongside your team.
Why a producer brings us in
Festival teams are stretched thin on logistics, talent, permitting, and sponsorship sales. The experiential layer, what fans do between sets, how sponsors physically show up, dwell time, shareable moments, repeat attendance, is the part that is under-resourced. Sponsors want a real experience to attach to, not a logo placement. And a producer has no in-house operating capability for that layer without adding headcount it only needs a few weekends a year. That is the part we carry.
Built by people who ran a festival every day
We ran our own venues as a festival every day for more than eleven years. Thousands of events produced, every format: music festivals produced end to end, wine and craft-beer festivals, Oktoberfests, cultural festivals, book festivals and author events, holiday markets. Our own venues have been circuit stops for a regional songwriters festival. The vendor network, the talent, the sponsors, the schedule, built and running today.
When a book convention lost its venue weeks before the date, we hosted it: a February weekend that would have been quiet brought more than 4,000 people and fifty authors and vendors.
How we work with your production team
We are not your producer and not a competitor to the production company you already have. We operate the experiences inside the footprint and coordinate with your production team, your stage producer, and the host venue. We run execution on paper. A detailed call sheet for every event day, down to where the vendor sets up and when the water gets to the band. One line of communication. One calendar, one call sheet, one contact. The ground game, your choice: your team, or The HUB Experience Company staffs the ground with experience managers, whichever fits each day.
Sponsors, cities, and the rest of the year
A festival is a sponsor surface that sells when the sponsor gets a real experience inside it. For what a brand gets out of a programmed day, see brands. For a city or downtown authority whose signature festival is the one public event of the year, see cities and municipalities, where the case is a year-round calendar against one annual festival. Read how event programming works for the five phases we run at any size.
Frequently asked questions
Are you a festival production company?
Not in the usual sense. We do not produce or own the festival, book the lineup, or run the grounds. We produce the experiences inside it, between the stages, alongside your production team.
What does The HUB Experience Company produce inside a festival?
Live activations, family programming, brand partnerships, and community-driven experiences produced inside the event itself: side stages, family zones, art and maker areas, the gathering and food-adjacent moments, the off-peak hours, and the sponsor experiences.
Can you build our sponsor's experience?
Yes. Turning a signed sponsorship into a physical experience the sponsor and the fans both want is often the reason a producer calls. The sponsor gets something to attach to, and the fans get something to do.
How is a festival planned, start to finish?
That is the producer's craft, and we do not replace it. Our part begins once the footprint and the stages are set: the zones, the hours between the headliners, the family and maker areas, and the sponsor experiences, each on its own call sheet.
Who do you coordinate with on site?
Your production team and stage producer, the host venue or park, the city's permitting and parks staff where they are involved, and your title sponsors and brand partners, so our footprint fits theirs and nothing is booked twice.
Do you run the grounds between editions?
No. The grounds stay yours. We come back for the next edition. A producer who also owns a venue or district and wants the rest of the year programmed is a property engagement; see property operators.
Get in touch.
Tell us about the festival. We listen first, propose what fits, and shape the engagement around what you actually need.