How do you set up an event program?
You set up an event program in a Discovery and Setup Month: discovery; a study of the property, the tenants, the neighborhood, and what the competition runs; the vendor network; and a calendar framework with the first quarter's plan and budget, brought to your team for approval. The calendar is built with your team, specific to the place, and the programming starts from the first activation.
More on setting up an event program
We walk the property, meet the tenants, study the neighborhood and what already runs around it, and learn which nights need help. Then we build the calendar with your team, specific to the place: the formats, the nights, the partners, and the first quarter on paper for your approval. The calendar and its budget are built with your team in the Discovery and Setup Month and come to you for approval.
For a property still in design, the Discovery and Setup Month can run now, while the plans can still change; the programming starts when the place does.
From there the work is quarterly calendar planning and booking; vendor and talent sourcing, scheduling, and coordination; daily call sheets; event production; tenant collaboration; and one point of contact.
This is how event programming starts with The HUB Experience Company. The five phases are on how event programming works. To talk about your property, get in touch.
Get in touch.
We listen first, propose what fits, and shape the engagement around what you actually need.