How do you get people to come to events?
You get people to come to events when they know about them, plan around them, and bring someone with them, and the cheapest promotion there is comes from the same night, every week, under a name people learn. Once a Tuesday means one thing at your property, people plan for it without being told.
More on getting people to come to events
A rhythm is marketing. The rest of the crowd comes from three places. Groups who bring their own crowds: the schools, youth sports clubs, running clubs, churches, neighborhood associations and companies nearby. One call to a team or a school reaches every family in it, and this is where most of a calendar's crowd comes from. The tenants' reach: each tenant has its own customers and its own followers, promoting the nights they are part of. Your own list of locals: every ticket, every RSVP, and a QR code at every entry builds an email and text list the property owns.
Promotion is its own scope. A full calendar only works if people know about it, and we can take that on: the content for every event, the week-ahead posts, the calendar feed, and the tenant specials to promote. It is your brand, so you approve all of it, and because the work depends on what your team already does, we scope it with you first and price it as its own service, separate from the programming.
Read more about event programming, or get in touch.
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We listen first, propose what fits, and shape the engagement around what you actually need.