How do you measure placemaking results?
You measure placemaking results on the numbers you already run the property on: tenant sales, traffic, and the growth of your audience on email, text, and social. At our own venues the measures were traffic and sales: orders and receipts on programmed days against the days without, and the same measures work at yours.
More on measuring placemaking results
Measured, not modeled. We do not put a projected return in front of you; the record is built from your own ledger as the calendar runs.
What to look at, in the order it shows up: attendance on programmed nights against the same night the month before; food and beverage and tenant sales on programmed days against the days without; the list, the people who gave you an email or a phone number at the gate; then, over seasons, dwell times, renewals, rents and leasing.
That is the point of the experience layer. The economics land on your P&L, not just a marketing line.
Read more about placemaking, or get in touch.
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We listen first, propose what fits, and shape the engagement around what you actually need.